Packaging Design and Line Expansions
Peterson Farms, a top-tier supplier of juices and applesauce blends, is a fast-moving company active in strategic brand acquisitions. High value is placed on integrating new products into its portfolio seamlessly. With an ever-growing roster of retail and foodservice customers, the company regularly needs fresh packaging, flavor innovations, and brand updates to meet market demands and support new business development.
Role and responsibilities
- Art Direction
- Packaging Design
- Project Management
- Concepting
- Line Expansion
- Print Vendor Management
- Print-Ready Files
My role involved developing on-brand packaging solutions and creative concepts for both existing lines and new acquisitions—often on tight timelines. These assets supported customer pitches, new product rollouts, and new product testing while reinforcing Peterson Farms’ reputation for quality and consistency.
Whether launching a kid-friendly applesauce pouch or repositioning a legacy juice line under the Peterson umbrella, the goal remained the same: create visually cohesive, shelf-ready designs that reflect brand authenticity and foster loyalty.
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