Complete Brand and Product Launch
Frilliance began as a dream—a solution created by a determined teen entrepreneur who couldn’t find skincare and cosmetic products that worked for her breakout-prone skin. So, she set out to make her own.
Role and responsibilities
- Creative Direction
- Brand Development
- Regulation-Compliant Packaging Design
- Project Management
- Social Media Assets
- E-Commerce UX/UI
- Print Vendor Management
- Print-Ready Files
What started as a personal passion quickly evolved into a full-fledged beauty brand. From the earliest stages of ideation, Frilliance needed end-to-end brand development: product naming, logo design, packaging, photography, SEO-focused copywriting, e-commerce design, and a full suite of social media assets. Every detail was crafted to speak authentically to Gen Z consumers—fresh, real, and confident.
With a strong brand foundation and cohesive creative direction, Frilliance grew from a startup concept into a national brand, now carried by major retailers including Walmart, CVS, and Amazon.
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